From August 24 to October 25, 2019, the exhibition “Nez à Nez: Contemporary Perfumers” will be on view at Shanghai Power Station of Design (psD). “Nez à Nez”– which literally translates as “nose to nose” – draws attention to the fact that this is not an exhibition to be “viewed”; instead, one needs to “smell” it. Unlike typical perfume exhibitions, “Nez à Nez” focuses on the creative processes of perfumers themselves. Across a series ofinteractive installations, “Nez à Nez: Contemporary Perfumers” will present a fresh and fragrant celebration of smell.
According to statistics, there are only about 400 fine perfumers working worldwide, which is remarkably fewer than the number of astronauts. The surprising scarcity of professionals inperfume design reflects the painstaking and challenging work demanded by the industry. Tracing the careers of thirteen individual perfumers, the exhibition will focus on a number of themes: Simplicity, Innovation, Carnality, Mastership, Tradition and Nature. Whilst each perfumer entered the industry fora variety of reasons, they all completed rigorous training and carried out extensive research, learning how to balance ingredients and discover their own individual identities.
Perfume is like a kind of poetry that floats in the air. By awakening people’s sense of smell, a fragrance can evoke powerful memories and inspire new emotions. In order to allow visitors to experience these transient aromas, this exhibition will set perfume free from traditional containers and bottles in an innovative installation that presents fragrance in a new context. By interacting with specially designed fans or soaking up the atmospheric qualities of painted glass, visitors can experience perfume in a completely new light. Through these mysterious instruments and magical smells, we can open up endless imaginary worlds.
25th August 2019 - 25th October 2019
Location：power station of DESIGN, PSA
Organizer：power station of DESIGN, Power Station of Art
Curatorial Team: mudac – Musée de design et d’arts appliqués contemporains, Lausanne
In Collaboration with the team from Nez, the olfactory magazine, Paris, France
Exhibition Design: Glithero, London, UK
Support: Pro Helvetia Shanghai, Swiss Arts Council
Special thanks to Consulate General of Switzerland in Shanghai
Participating Perfume Designers
Olivia Giacobetti, Jean-Claude Ellena, Pierre Guillaume, Céline Ellena, Rodrigo Flores-Roux, Vero Kern,Maurice Roucel, Dominique Ropion, Isabelle Doyen, Patricia de NicolaÏ, Lorenzo Villoresi, Marc-Antoine Corticchiato, Fabrice Pellegrin
About the curatorial team
Since opening in 2000, the mudac [Museum of Contemporary Design and Applied Arts] has established a reputation for its inquisitive and incisive attitude to important things that shape our way of life, persistently asking pertinent – and sometimes impertinent– questions. Its ambitious program of five toeight exhibitions a year alternates between thematic projects and so-called“carte blanche” events for designers from Switzerland and further afield, with a particular focus on young creators. The mudac prides itself on providing a forum for dialogue and exchange, bringing design into conversation withthe applied arts and contemporary art. This unique and bold approach is recognized throughout the world, with exhibitions staged from Paris to Seoul.
Established on October 1, 2012, the Power Station of Art (PSA) is the first state-run museum dedicated to contemporary art in mainland China, and is also home to the Shanghai Biennale. Renovated from the former Nanshi Power Plant, the building once hosted the Pavilion of Future during the 2010 Shanghai World Expo. The museum has not only witnessed the city’s vast changes from the industrial age to the IT era, but also provided a rich source of inspiration for artists with its simple yet straightforward architectural style. As a key player in Shanghai’s new urban culture, PSA regards continual innovation and progress as the key to its long-term vitality. The museum has strived to provide an open platform for the public to learn and appreciate contemporary art, by breakingdown the barrier between life and art, and promoting cooperation and knowledge generation between different schools of art and culture.
About Pro Helvetia Shanghai, Swiss Arts Council
Pro Helvetia is dedicated to the promotion of contemporary cultural works of national and international interest. The foundation was established by the Swiss Government in 1939,while Pro Helvetia Shanghai wasfounded in 2010. Pro Helvetia Shanghai‘s aim is to encourage dialogue between Swiss and Chinese cultural practitioners and institutions by supporting projects that enhance the exchange of knowledge and experience in the cultural field. Most projects undertaken by Pro Helvetia Shanghai focus on Swiss contemporary art, with special emphasis placed on the disciplines of visual and performing arts, design and music.